Hello everyone, today I am writing to talk about marketing copy. During this piece of text, I am going to explain marketing copy, rewriting existing copy, and finally ending it with a conclusion.
Overview of Marketing Copy
First or all we need to know what marketing copy is, and what it is used for. Marketing copywriting is when an individual writes copy for the purpose of advertising or marketing (Lurie, 2014). When you are about to write marketing copy you must make sure that you are writing towards an audience that will actually be interested in your product or service. This will make it more persuasive and will add more value (Lurie, 2014).
To create an excellent piece of copywriting you will need the following, first as a previously stated you will need to deliver value when it is needed and to the right audience (Lurie, 2014). Secondly you will need to a strategy, this is important because you need to know to plan what you are writing (Lurie, 2014). Thirdly you need your copy to sell, this means you will have an outcome and you what to reach that outcome, for example you may want your customers to buy a specific product (Lurie, 2014). Lastly you will need a call to action, this is when you tell your customers your main objective, such as calling this number to buy this product, or to go online to learn more about this charity (Lurie, 2014).
Writing Copy
When you are about to start writing your copy you should have all your tools with you, for example a glass of water and a snack, and your storage medium such as a notebook or a laptop (Lurie, 2014). Another important tool is to have a backup, this is if you lose your piece of text you will be able to find it, you can use google docs, it saves your information every few minutes (Lurie, 2014). You should also have a comfortable and peaceful place in which your able to write with ease. Also do not forget to create a plan before you start your marketing copy, you can do this by taking 30 minutes before you write, to think about what your are doing, this will help tremendously (Lurie, 2014).
After you have finished the above you can start writing you first draft. Some tips for your first ruff draft include, not writhing your introduction first, this will help you get your thoughts in order (Lurie, 2014). Another tip is not to get to hung up on grammar, selling or word choice at first, it is more important to get all your thought down first (Lurie, 2014). Also do not forget to keep your goal in mind, always remember why you started tow write this piece of copywriting (Lurie, 2014).
Next you can start to polish your draft, you can accomplish this by getting some help, this means to find another person to go over your copy and to edit it, this is helpful because that person will have a different way of thinking (Lurie, 2014). You will also then need to proofread it, to check for grammar and spelling, and you will need to edit it as well to see how everything is flowing (Lurie, 2014). Another task you need to complete is to use active voice and to not use two words in a sentence, where one can do just fine (Lurie, 2014).
Rewriting Existing Copy
Sometimes may have to rewrite an existing copy, this does not mean to completely rewrite the existing copy (Lurie, 2014). The key to a good rewrite is to improve the copy without restructuring it, this means you look for place in which you can improve the text (Lurie, 2014). You can then start to edit the copy, you can use tasks that I mentioned above such as reading for unnecessary words, this means to shorten the long and useless sentences in the copy (Lurie, 2014). You also edit the existing copy to active voice and then proofread the copy as well (Lurie, 2014).
Conclusion
In this piece of text, you can see that I illustrated what marketing copy is, and the importance and use of it. I included an overview of marketing copy, writing copy and rewriting existing copy. An example of how copy can be used in the real world includes, writing copy for the electronic store, The Source. For example, each weak The Source can publish a marketing copy that illustrates the details and benefits of all the new and hot gadgets. They can target all the customers, this way they are not advertising to people who are not interested. This will add value and allow the customers to be interested in what you have to say. For example I love to get to know about what new pieces of technology are being placed out each day. Finally, they can include a call of action which would be to come to the store or to go online to their website to get to know about the new technology and to buy them as well. In the end, you can see the importance of marketing copy, and if done the write way, it can not only benefit the companies but the general public as well.
References
Lurie, I. (2014, May 30). Learning to Write Marketing Copy. Retrieved from LinkedIn Learning: https://www.linkedin.com/learning/learning-to-write-marketing-copy/next-steps?u=2109516
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